Backlinks are incoming links to a website

Backlinks are incoming links to a website or web page.
The number of backlinks is an indication of the popularity or importance of that website or page.
In basic link terminology, a backlink is any link received by a web node (web page, directory,
website, or top level domain) from another web node.
Backlink are also known as incoming links, inbound links, inlinks, and inward links.

Search engines such as Google use a special link analysis system to rank web pages. Citations from other WWW authors help to define a site's reputation. The philosophy of link popularity is that important sites will attract many links. Content-poor sites will have difficulty attracting any links.

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